Product Quality Signaling in Experimental Markets
نویسندگان
چکیده
منابع مشابه
Experimental Markets for Product Concepts Paper 149
Market prices are well known to efficiently collect and aggregate diverse information regarding the value of commodities and assets. The role of markets has been particularly suitable to pricing financial securities. This article provides an alternative application of the pricing mechanism to marketing research using pseudo-securities markets to measure preferences over new product concepts. Su...
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ژورنال
عنوان ژورنال: Econometrica
سال: 1985
ISSN: 0012-9682
DOI: 10.2307/1912657